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A quieter IKEA. The house mark frames the wordmark the way a home frames a life — the palette steps back to let products and people lead.
One mark, three colourways. Always place on a plain field with strong contrast.
Primary · on white
Reversed · on blackOn mistKeep a margin equal to the height of the “I” (x) on all sides. Minimum width: 64 px digital, 18 mm print.
Minimum size · 64 px
A monochrome scale from Black to White. No accent colour — product photography provides it.
#111111Primary text, buttons
#4A4A48Secondary text
#8A8A86Labels, meta
#BDBDB9Borders, inputs
#E2E2DFDividers, tiles
#EFEFEDSurfaces
#F6F6F4Hero backgrounds
#FFFFFFBase
Inter, in two weights. Tight tracking for headlines, normal tracking for everything else. Sentence case throughout.
Protect the mark. Never alter its shape, proportion or colour.
Don’t stretch
Don’t rotate
Don’t use low contrast
Don’t add effects